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FAQ |
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Below are questions and
answers about my web design
services. If you have more
questions, please
contact me. |
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What domain name should I Choose
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Ans :
This depends on how you are going to use it. If you are going to be telling
people over the phone, choose one that is easy to say and spell out loud.
Above all, I would choose one that is memorable and not confusing.
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What is difference between
static and dynamic site ? |
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Ans :
A static site is one that is written in HTML only. Each page is a separate
document and there is no database that it draws on. What this means
functionally is that the only way to edit the site is to go into each page
and edit the HTML - so you'd either have to do it yourself using a webpage
editor like FrontPage or pay me to go in and edit the site each time you
wanted something changed.
A dynamic site is written using more complex code and can do a lot more.
For instance, I can make an area where you can log in and change various
parts of the site, such as adding information or products. This is because
each page is constructed based on the information in a database, and the
information in that database can be changed via another interface.
Dynamic sites can reduce ongoing maintenance costs if you don't want to
change things yourself with a webpage editor or with the HTML. They usually
cost more to develop, as they require more complex coding and a content
management utility needs to be developed to help you manage your website
information.
Another benefit of dynamic sites is that they allow you to change only
the content of the site and not the design, so you will not be able to
accidentally break the visual style of the site. They have other benefits
when sites start to get very large, as they make data management much more
efficient and your site more expandable.
Many clients do a combination, having some dynamic areas such as a
product catalog where they have to change information or pictures regularly,
and leave other pages such as contact information as static pages.
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What is search engine marketing
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Ans :
It is the process of driving qualified traffic to
your website through the major search engines (like Google) and directories (like Yahoo), which are used by hundreds of
millions of web searchers every day. Every web-based business needs to
succeed at search engine marketing..
How important is search engine
marketing? As of August, 2002, Google alone was being used to generate about
150 million searches every day! Forrester Research has estimated that over
85% of those looking for information, services and products online are using
search engines to find what they want.
Search engine marketing is absolutely
essential to driving qualified traffic. Qualified traffic means people who
are looking for what you are offering. It is the process of matching you,
the vendor, with the seeker. We have a search engine marketing specialist on
staff. He will be happy to talk with you about your Internet marketing and
commercial visibility needs. Our search engine marketing expert has an
exceptional track record at positioning commerce websites very high up in
the search results for the most competitive categories on the Internet.
Your first consultation with
our specialist is free. As a side note, please be aware that we tightly
integrate our design and search engine positioning services. This is because
what is done in the way of website design can have a major impact on how
well a website will rank in the search engines and directories. Our search
engine marketing specialist will be happy to discuss the implications of
these issues with you in your first free consultation.
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How do I get my website listed
on search engines, especially Google ? |
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Ans :
Modern search engines like to find your site naturally, through links to
your site from other sites. Google especially relies on your incoming links
to determine your popularity and relevance. For more
information on submitting your site and how to
promote your site through search engines. |
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How do I get more traffic on
search engines ? |
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Ans :
Search engine positioning is a long-term strategy, and there are no
quick-fix solutions in this area. To be really effective with search engine
marketing, your site needs to be focused around the right keywords and
keyword phrases. If you want to boost your traffic quickly, I would suggest
checking out Google AdWords or other paid advertisement options. That said,
these are the steps that would need to happen to really make it work:
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Research and decide on the best keywords to
aim for, ones that people use to search for what you are offering. You can see how many people search for a phrase on the right and what
people bid for a term on the left. Ideally you find a term that is
searched for a good amount, but is not bid on overly much, or the market
will be oversaturated. You can try a number of different keywords to get
an idea of the market. You will also want to search for the phrase on Google to see what your competition is for optimizing for that keyword. If
you search for blue widgets and the first 10 results have that
exact phrase in the title, that the phrase is over-optimized. If most
of the results just have those keywords in the content somewhere, then
you've got a winner (as long as people do search for that phrase). Don't
despair if you can't find a phrase for your site that is both searched for
and not over-optimized. Just choose a few good ones and start optimizing -
you can still use them, you'll just have to work a bit harder.
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Create pages that are focused on each particular keyword phrase. For
instance if your keyword phrase was blue widgets, you would want to
create a page that is called "Blue Widgets". The page would be about blue
widgets and include the keyword phrase a few times in the copy (but don't
overdo it). You would create a page like this for each of the keyword
phrases you were targeting, and add these pages to the site. Within your
page, make sure your keyword phrase is in the title tag in the header, and
in an H1 header tag as well.
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Get incoming links using the keyword text. A great way to do this is
to exchange links with other sites in related fields and request that they
link to you with the keywords in the link text. For instance you could ask
them to link to your "Blue Widgets" page by creating the link with the
text "Blue Widgets" as the linked text (the clickable, underlined text).
In exchange you would have a page on your site called Partners or
Resources and you would link to their site. You should also pursue
"widget" directories where you can submit your link (these often require
link-backs too) and/or paid directories where they link to your site for a
fee. Each link to your page counts as a "vote" for your page. Links with
text that matches your keyword phrase for that page count more. These
"votes" add up to PageRank, which Google uses predominantly to establish
the rank of your page on the search engine results. Along the same lines,
be sure to use text links within your site to link to the various pages
you've created.
Search engine positioning is a complex process and it does take time, but
it can yield very good results over the long term, without spending a dime.
I get most of my traffic from search engines and I have a very high ranking
with my chosen keyword phrases, but it took me time and effort to get there.
It's up to you how you choose to invest your marketing budget, be it money
or time.
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How do investment in
professional custom graphic design improve my
online
presence ? |
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Ans : Thoughtful, professional custom graphic design results in building a
visual and functional user front end that focuses exclusively on providing
an exceptional user experience while conveying company, service and product
information. |
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Usability — one of the most important decisive factors influencing
user experience from web-oriented systems
(e-commerce store user interface, corporate website
front-end, administrative area design and extranet systems). This
knowledge is more heuristic and comes with years of experience. Several
examples how bad usability influences sales directly:
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The Yankee Group ascertains that over 75% of all buyers have left
their shopping carts at least once because of user interface
inconveniencies (usability pitfalls).
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Forester research overviews show that 66% of shopping carts were left
by customers before finishing purchasing process (closing the deal and
submitting payment) as a result of bad usability issues.
Company image:
Your website is the most important sales tool you
have. Your visitor's first impression will almost instantly determine
whether or not you're going to make a sale. Every detail does matter. No one
will leave a Credit Card number, nor order service on a poorly designed site
of a company that is not able to allow hiring professionals.
On the other hand, well designed content is easy to read, and accurate
graphics, plus positive experience during surfing navigation and using
services, will improve company image across the web audience and prove the
company as customer oriented.
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Why does my company need a
professional logo ? |
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Ans : This is the question you will almost certainly be asking yourself at the
stage where either you are a start up company or you are simply not
generating enough sales. Here are a few reasons why getting a professional
logo will make your company rise above its competitors. |
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You get recognition. People see your logo on letterheads, websites and
advertisements because it stands out — this makes it more memorable. It
also makes your business look bigger than it really is.
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A professional logo is an extremely valuable asset. It is said that
the Coca-Cola logo is worth more than all of the premises they own and
more than their entire company. So getting a good logo may lead to getting
rich when you feel it is time to move on and sell your company.
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A logo shows you care about your company and are willing to invest
money into your company to make more sales. People do judge a book by its
cover, so having a good logo is a great start to making sales.
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How much does a web site cost ? |
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Ans : There are quite a few factors that are going
to affect the ultimate cost of your web site. These factors include how many
pages you are going to have, if you will sell products on your website, the
graphic work involved, and how interactive your future web site will be. You
will also need web hosting and
domain name registration. |
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Do I need to hire a "local" web
site designer ? |
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Ans : We create web sites for
clients who are local as well as out of state. By using the Internet, email
and the telephone, it is possible to communicate effectively with clients in
any location. |
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What is domain name ? |
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Ans : A domain name is a specific web site address that you
choose and register with Network Solutions (the official registrar of domain
names ending in .com, .edu, and .gov). Our domain name is "jupiterindia.com".
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sdfsds |
I am currently hosting with
Anotherfirm.com and would like to switch over to
MyCompany.com, How do I do this ? |
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Ans : Just fill out an
feedback
form and we
will take care of everything. We will transfer your domain name along with
all of your existing web sites content. |
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What is site maintenance ? |
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Ans : Maintenance is a fee paid monthly to keep your site
updated with new content that you provide. Most good web sites have new
content updated regularly. Fresh content is what will keep your visitors
coming back.
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Why can't I find my web site in
the search engines ? |
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Ans :
Once your site has been
submitted to the top Search Engines they may require several weeks, or even
months to actually spider and list your web site in their directory. How
fast your site is listed depends on each individual Search Engines database
update schedule. Watch your server traffic logs for visiting spiders. We
suggest you use Guaranteed Search Engine Submit. Your site can be listed on
AOL, MSN, Overture in a couple of days.
Click here to read more. |
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What is meaning of .com, .net,
.org, .us, .biz, .info ? |
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Ans : When you select a domain name, you can choose from several different
extensions. These extensions can help indicate the type of business or
service you are providing online or your geographical location.
Different extensions may also have different domain names available in
inventory. For example, newer extensions such as .biz may have more
available names than the more mature .com extension.
Here are definitions of the extensions you can choose from: |
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.com
represents the word "commercial," and it is an
unrestricted global domain name extension. Many
businesses prefer a .com domain name because it is
a highly recognized symbol for having a business
presence on the Internet. But, the number of
available .com domain names is shrinking as more
and more businesses go online
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.net represents the word "network," and is an unrestricted
global domain name extension most commonly used by Internet service
providers, Web-hosting companies, or other businesses that are directly
involved in the infrastructure of the Internet. Additionally, some
businesses choose domain names with a .net extension for their intranet
web sites.
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.org represents the word "organization," and is an
unrestricted global domain name extension that is primarily used for
non-commercial sites. However, many commercial entities register the
.org extensions corresponding to their .com domain names in order to
protect their brands.
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.biz is a restricted-use global domain name extension used
for business web sites. As a relatively new type of domain, .biz offers
a company the opportunity to get the domain name it really wants and
enhance its presence on the Web with a domain name that means business.
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.info is an unrestricted domain name extension that creates
an opportunity to reach a worldwide audience with information about your
business and ideas. .info is growing in popularity, but still has many
great names available.
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.us is a restricted-use country code that may be used by any
individual or organization with residence in the US or its territories,
including foreign organizations that do business in the US.
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Jupiter Web & Software
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